Hey soccer fan ⚽ Are you looking to create a good reputation for your team during matches and even hours after the game ended? Then you are in the right place, because creating or branding a team is not only about the skills you display on the field, or even the clever tactics you employ, but also about creating an overall experience that will be remembered. At the heart of this experience is the team’s logo. Let’s dive in and create a soccer personality that will get the audience off their seats in excitement!
FLASHBACK TO THE GLORY Days 🌳
Before you even get your pencil on that paper, flashback to the legends, victories, and jaw-clenching moments that shaped your team. Take your time to recount those events because they are truly precious! Can you recall that spectacular game? Or the local news headlines about the team? What about the coach that turned things around for the better? These are the authentic stories that should be part of the logo to resonate with the fans.
SIMPLICITY IS KEY 🥅
You may imagine that the more details, the better the logo, but in most cases, memorable logos are those that are easy to read and view whether from the stands or printed on the jersey.
COLOURS ARE FEELINGS 🎨
Each colour triggers a specific emotion. Take time to think about the colours that symbolise your team and its locality. They will be featured on your logo, soccer uniforms and even merchandise.
MULTI-USE DESIGNS 👑
Imagine your logo on a huge billboard, or even on a soccer jersey. The design should be attractive from both large and small distances.
FONTS ARE MESSENGERS 🖋️
The team’s name matters. Choose a font that matches your team’s personality, whether it is aggressive and powerful, or thin and subtle.
TEST IT OUT 🧪
Imagine your logo on different objects. What does it look like on soccer shorts, jerseys, uniforms and accessories, or coffee mugs? Testing it out in the real world will help discover its versatility.
GET DIFFERENT OPINIONS 🔍
Get different people – from loyal team members to new fans – to check out your design. Sometimes, other people may notice something you overlooked.
NOT INTO COPYRIGHT ⚖️
Ensure the design does not look like any other. It is always advisable to steer clear of legal troubles.
MAINTAIN THE OVERALL APPEARANCE 🔐
Once the logo is finalised, it should retain the same appearance on anything relating to the team, from kits to souvenirs.