As the referee blows their whistle to signal the start of play, each AFL player on the field knows that their jersey means more than just the clothes they’re wearing. It represents their club, their fans and their personal AFL journey. At First Ever Custom, we think that every AFL fan deserves a jersey that stands out on the field amongst a crowd of colours, and that fits with the spirit of their team. Here’s the story of how we create custom AFL uniforms that fans can wear and love, from start to finish.
CRAFTING AFL UNIFORMS THAT TELL YOUR TEAM'S STORY
Your team’s success is emblazoned on every part of your AFL uniform. First Ever Custom manufacture stories, and every strip, colour and pattern on a uniform is imbued with goals, tackles and teamwork. Customisation for us isn’t just about adding extra details to a plain design - it’s about capturing your team’s history on a patch of material that unites every player and every fan who’s part of your team.
CUSTOM AFL KITS: FROM SKETCH TO SIDELINE
There’s many decisions to make and creative roads to explore when taking your concept for a custom AFL kit to the sideline. At First Ever Custom, you get to choose every strip, colour and pattern that appears on your team’s away and home kits. You can update existing designs or commission new ones that place your team at the forefront of contemporary AFL fashion. Your custom uniform is as flexible as the players on the field - it can adapt and change to suit your team’s style.
ELEVATE YOUR GAME WITH TAILORED AFL GEAR
The best way to get ahead in the game is with equipment that’s designed specifically for the needs of modern AFL players. Every player has their own style of play, and their equipment should reflect that. At First Ever Custom, we can create tailored uniforms that cater to the needs of individual players while still fitting with the overall look of your squad. When a player’s equipment fits their style and suits the conditions they’re operating in, they can perform at their best.
YOUR GUERNSEY, YOUR PRIDE: AFL PERSONALISATION
There’s nothing quite as empowering as wearing a customised guernsey that’s tailored to suit you down to the very last button. At First Ever Custom, we know the importance of personalisation and we’re proud to offer customised AFL jerseys featuring players’ names and numbers as well as personal catchphrases. Give your players a uniform that gives them the chance to express their unique style, and they’ll be able to take their opponent on in their stride.
AFL JERSEYS AS A LIFESTYLE
Your AFL jersey doesn’t just belong on the field. It’s part of your everyday wear, a symbol of the sport that follows you into every part of your life. At First Ever Custom, we manufacture uniforms that look as good on a fan in the stands as they do on an athlete in the field. Your fans can wear their kit to a BBQ with their mates with the same pride they feel cheering from the sidelines.
TECH-ENHANCED AFL APPAREL
AFL is a demanding sport - which is why the fabric of your jersey is so important. We’re not talking regular cotton shirts here - we’re talking about breathable, moisture-reducing materials designed to keep players cool in even the heaviest of play. At First Ever Custom, we use the latest materials and technologies to manufacture durable uniforms that can withstand even the hardest of games.
CUSTOM AFL GEAR: A FUSION OF TRADITION AND INNOVATION
AFL is a sport that’s deeply connected to its history, but it’s also a forward-looking 16-team competition. At First Ever Custom, we know how to fuse traditional designs with contemporary styles to create uniform AFL gear that both respects the game’s history and advances it into the future. Traditional colours and stripes sit alongside cutting-edge, fashion-forward cuts and designs, perfect for teams who pay homage to the greats but play towards the future. Our Custom Design Process Behind every great AFL team is another team - the designers, artists and fabricators who create their jerseys. At First Ever Custom, our custom design process is collaborative, working with you from the very beginning to conceive the perfect uniform. From the very first sketches of your uniform to the last stages of production, we’re here to provide guidance and insight so that the finished product is as bold and inspiring as the players who wear it. Here’s how it works:
SUITING UP IN STYLE: THE PERSONAL TOUCH
Let’s talk about personalisation. In AFL, your uniform doesn’t just represent your team - it’s who you are on the field. At First Ever Custom, we understand that, so we give you full creative control. Want to add your personal catchphrase to the inside of your collar? Or perhaps your signature down the sleeve? We’re all for those kinds of personalisation that make your jersey unique. It’s your opportunity to stand out from the crowd when you suit up. The process of going from a sketch to a stadium-worthy AFL uniform is an epic one. And at First Ever Custom, you’re in the driver’s seat. We work with you to create jerseys that are as unique as your team’s spirit. Every fibre of your uniform is woven with your team's desire for success, every stitch a reminder of your love for the game. Because when you hit that field, you’re not just playing a sport – you’re living a dream.