Adding a sponsor logo to a custom team jersey means building it into the design file before printing, not stitching a patch on afterward. Sublimation, embroidery and heat-transfer vinyl are the three ways to do it, and each one changes how many logos you can fit, how many colours you get, and how the jersey holds up over a season.
- Sublimation is the best way to add sponsor logos to jerseys — unlimited colours, no per-logo fee.
- Chest, sleeve and back hem are the three standard sponsor logo placements on custom team jerseys.
- Submit vector logo files (AI or EPS) at the design stage — raster logos need redrawing first.
- Embroidery suits one or two simple sponsor marks; sublimation suits a full sponsor board.
- FE Custom builds sponsor logos into the jersey design before printing, never as an after-market patch.
Why this matters
Most clubs get the sponsor logo request halfway through the design process, after the main colours and numbers are already locked in. That's the wrong order. A logo added late usually gets squeezed onto whatever blank space is left, which is why so many club jerseys end up with a sponsor mark crammed under the arm or half-hidden by a sleeve seam. Sort the sponsor logo placement before you order a custom jersey and the whole design reads cleaner in photos, on the field, and on the sponsor's own marketing.
The decoration method you pick also decides how much this costs down the track. Sublimated logos are printed into the fabric during production, so a jersey with three sponsor logos costs the same to produce as one with none. Embroidered or vinyl logos are applied as a separate step, which is why they're usually reserved for one or two marks rather than a full sponsor board.
How to add sponsor logos to custom team jerseys
- Collect every sponsor logo as a vector file (AI, EPS or a high-resolution PDF). A logo pulled off a sponsor's website is almost always a low-res JPEG or PNG that pixelates once it's scaled to jersey size — vector files scale to any size with no quality loss.
- Pick placement zones before the design starts. Chest, upper sleeve, back hem and lower front are the four zones designers use most, and each has a different amount of usable space depending on the jersey cut.
- Match the decoration method to the logo count. One primary sponsor plus a couple of smaller supporter logos usually points to sublimation; a single sponsor mark can work in embroidery.
- Send logos with the initial design brief, not as a follow-up request. Logos added after a proof is built often force a full re-layout.
- Check the proof against your league's uniform rules before approval — some competitions cap logo size or restrict placement near the number or crest.
- Approve the final design once, then print in bulk. Sublimated jerseys can't have a sponsor logo swapped mid-run without reprinting the batch, so get sign-off from every sponsor before the order goes to production.
Sponsor logo decoration methods compared
| Method | Best for | Logo colours | Durability over a season |
|---|---|---|---|
| Sublimation | Full sponsor boards, gradient or photo-style logos | Unlimited | Dyed into the fibre — won't crack, peel or fade with normal washing |
| Embroidery | One or two simple, flat-colour sponsor marks near the collar or sleeve | Limited by stitch colour count | Very durable, holds shape well, but adds bulk and stiffness where stitched |
| Heat-transfer vinyl | A late-season or one-off sponsor addition | Limited to a handful of flat colours | Wears faster than the other two, can crack after repeated wash cycles |
Verdict: sublimation wins for any jersey carrying more than one sponsor logo in 2026 — it's the only method with no practical limit on colour count or logo number. Read the full breakdown in embroidery vs printing for custom sports uniforms before you lock in a decoration method.
“If the sponsor logo isn't in the design file before it goes to print, it doesn't exist on the jersey.”
Why sponsor logo placement varies from team to team
- Number of sponsors — one primary sponsor gets the chest; a second and third usually move to the sleeve and back hem.
- League or competition rules — some associations restrict logo size or ban sponsor marks near the crest and player number.
- Jersey cut — a raglan sleeve has a diagonal seam across the shoulder, which cuts into usable sleeve print space compared with a set-in sleeve.
- Decoration method chosen — embroidery needs flat, simple artwork; sublimation handles gradients, outlines and photo-style logos without restriction.
- Budget for reprints — sponsor logos locked in before the print run avoid the cost of reprinting a batch if a sponsor is added later.
- Visibility priority — clubs chasing sponsor photos for social media tend to favour front chest placement over the back hem.
Youth and junior team basketball jerseys are a common example — club sponsor logos usually sit on the front, with the club or event badge on the sleeve so both stay legible at match speed.
Where do sponsor logos go on a jersey?
Sponsor logos go on the chest, upper sleeve, back hem or lower front of a custom team jersey, in that order of priority. The primary sponsor almost always takes the chest; secondary and supporter logos move to the sleeve or hem once the chest space is used.
How many sponsor logos can fit on one jersey?
There's no hard printing limit on a sublimated jersey — the practical limit is legibility, not the printer. Most clubs settle on one primary sponsor at chest size and two to three smaller supporter logos across the sleeve and hem before the jersey starts to look cluttered.
Does adding a sponsor logo cost more?
Sublimated sponsor logos add no extra cost because the whole design, sponsor marks included, prints in a single pass. Embroidered or vinyl sponsor logos are typically priced as an add-on because they're applied in a separate production step.
Can a sponsor logo be added after the jerseys are already printed?
Not on a sublimated jersey — the design is locked at print time, so a new sponsor added mid-season means reprinting the batch. Embroidery and vinyl transfers can sometimes be added after the fact, but colour and placement options are more limited than building the logo in from the start.
FAQ
What file format do sponsor logos need to be in?
Sponsor logos need to be vector files — AI, EPS or a high-resolution PDF — so they scale cleanly to jersey size in 2026 print production. A JPEG or PNG pulled from a website usually needs to be redrawn first.
Is sublimation better than embroidery for sponsor logos?
Sublimation is better for multi-colour or multi-sponsor jerseys because it prints unlimited colours with no per-logo cost, while embroidery suits one or two simple, flat-colour marks.
How much sponsor logo space does a raglan sleeve jersey have?
A raglan sleeve has less usable print space than a set-in sleeve because the diagonal seam cuts across the shoulder panel, so sponsor logos on raglan cuts usually sit lower on the sleeve or move to the hem.
Can youth jerseys carry sponsor logos too?
Yes, youth custom basketball jerseys carry sponsor logos the same way adult jerseys do, printed into the design during sublimation rather than added as a patch.
Do sponsor logos need to be redrawn from a low-res image?
Yes, if the only file available is a low-resolution JPEG or PNG, it needs to be redrawn as a vector before it goes on a jersey — otherwise it prints blurred or pixelated at chest size.
Where should a second sponsor logo go on a jersey?
A second sponsor logo goes on the sleeve or back hem once the primary sponsor has the chest, keeping both logos legible without crowding the main design.
Does league uniform policy restrict sponsor logos?
Many leagues restrict sponsor logo size or placement near the crest, number or league branding, so check competition rules before the design proof is approved.
One last thing
The cut of the jersey decides how much sponsor logo space you actually have, not the design software. A V-neck jersey with a flat chest panel gives a sponsor logo far more room to breathe than a raglan cut with a diagonal seam running through the same area — check the jersey style before you promise a sponsor a specific logo size in 2026.